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2018 Campari Red Diaries short movie – The Legend of Red Hand

2018 Campari Red Diaries short movie – The Legend of Red Hand

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CAMPARI RED DIARIES WORLD PREMIERE – THE LEGEND OF RED HAND: ZOE SALDANA STARS IN SHORT MOVIE DIRECTED BY STEFANO SOLLIMA
 
Milan, 30th January 2018 – Today, Campari, the iconic Italian aperitif, launches the 2018 Campari Red Diaries short movie – The Legend of Red Hand – in Milano, the birthplace of Campari. Evolving Campari’s ethos that ‘every cocktail tells a story’, this year’s film is a celebration of bartenders talent and most importantly, Red Hand, masters of the world’s best cocktails.
The short movie, starring globally-renowned actress Zoe Saldana, Italian actor Adriano Giannini and directed by Italian director Stefano Sollima, is a thrilling mystery story that takes viewers around the world in the pursuit of the perfect Campari cocktail.
Opening in dusk under the iconic Duomo Cathedral in Milano Campari’s founding city, we meet Mia Parc, the charismatic photographer, whose name is the perfect anagram of Campari, played by Zoe Saldana. Director, Stefano Sollima skillfully brings his expertise in the thriller genre to create a tense and enthralling atmosphere that follows Mia in her quest, uncovering a secret mission to discover the mysterious figure of Red Hand, the craftsman of the best Campari cocktails ever.
Mia’s sheer dedication in the search of the perfect cocktail leads her to uncover Red Hands across the world who have the passion and ability to create the best cocktails, with Campari at their heart. In true celebration of bartenders talent from around the world, Mia journeys from Milano to New York, Buenos Aires, Rio De Janeiro, Berlin and London, from six of the world’s best bartenders, who have created their own ‘Red Hand’ Campari cocktails encouraging Campari lovers around the world to search for and enjoy the perfect cocktail.
On her leading role, Zoe Saldana comments: “Playing Mia Parc in The Legend of Red Hand was a fantastic experience, allowing me to delve into a world steeped in mystery and intrigue through my character and her mission for perfection. Being part of a campaign that not only has a great legacy, but for a brand with such rich iconic heritage is always such a pleasure, particularly with a partner such as Campari who recognise that behind a great cocktail, there is a great bartender and without the participation of amazing hands, the ingredients wouldn’t quite live up to their fullest potential.”
On making the short movie, Stefano Sollima says: “Being Italian, and someone who enjoys telling shorter stories in this genre, it has been an honour directing the Legend of Red Hand. Working with globally recognisable and gifted actors to tell such an intriguing and mysterious story to represent a brand as iconic as Campari has made the whole experience very memorable. In the film, I’ve explored the very essence of the secret of Campari: the secret ingredient that enables you to achieve such a splendid result. Yet that component is just a tiny part, and what makes the difference is how much you put in. Similarly, Red Hand is the secret, the hidden element that makes all the difference.”
On playing Davide, Adriano Giannini comments: “I am thrilled that viewers will finally be able to see the creative brilliance of Stefano Sollima and his homage to Campari’s Italian heritage. I have thoroughly enjoyed bringing the captivating storyline life in my role as Davide, named after the founder of Campari, alongside the talented Zoe Saldana.”
Bob Kunze-Concewitz, Chief Executive Officer of Gruppo Campari: “We are extremely proud to be unveiling this year’s Campari Red Diaries short movie, and bringing the premiere back to Milano, the place where it all began and the birthplace of Campari.
“Now in its second year, the Campari Red Diaries campaign has taken a new turn in its creativity to demonstrate Campari’s ambition for the perfect cocktail, and celebrating the talent of bartenders who share the same desire.
“With names like Zoe Saldana, Stefano Sollima and Adriano Giannini, all having integral roles at telling our story, we are excited to bring you on our journey to discover the Legend of Red Hand and we hope that this story we will inspire people around the world to go on their own personal quests in the hunt for cocktail perfection to find their own Red Hand.”
The Legend of Red Hand is available globally on Campari’s official YouTube channel (www.youtube.com/EnjoyCampari) and social media channels and is being celebrated with a red carpet premiere in Milano.
J. Walter Thompson Milano created the Campari Red Diaries concept, including the original story of The Legend of Red Hand, of which the screenplay was written by Stefano Bises. Campari Red Diaries, including The Legend of Red Hand, was produced by Think Cattleya.

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Culinary

CÎROC VODKA provides official toast at Victoria's Secret after party

Angels, celebs and fashion elite dazzled by CÎROC’s On Arrival
cocktails and celebratory atmosphere as Victoria’s Secret Show
ends in true model fashion

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Photo: Getty Images

CÎROC VODKA PROVIDES STYLISH ‘OFFICIAL
TOAST’ FOR VICTORIA’S SECRET SHOW AFTER
PARTY’
Angels, celebs and fashion elite dazzled by CÎROC’s On Arrival
cocktails and celebratory atmosphere as Victoria’s Secret Show
ends in true model fashion
1st December 2016 – It is the question on everyone’s lips – ‘How does a
Victoria’s Secret Angel celebrate when she finishes the biggest catwalk of
her life?’ With a toast of CÎROC!
Held in the iconic Grand Palais Paris with guest DJ Lindsay Luv, guests
danced the night away. Made using fine French grapes, the luxury vodka
paid perfect homage to the Parisian surroundings and the ultimate
celebration moment. Guests sipped on an exclusive list of CÎROC
cocktails including ‘Supermodel Splash’, ‘CÎROC Blue Stone’ and ‘Angel
Cîrocco’ – the perfect celebratory toasts.
Returning to France for the first time since its debut in Cannes in 2000,
the city of lights played host to the 2016 Victoria’s Secret Fashion Show at
the stunning Grand Palais. The world’s top Supermodels (on and off the
catwalk) and the biggest names in music and fashion descended on the
city with guests from over 50 countries coming together to watch the
Angels, including Alessandra Ambrosio, Adriana Lima and Elsa Hosk grace
the runway.
At what is arguably, one of the biggest and most anticipated fashion
events on the planet, the Victoria’s Secret Fashion Show is the pinnacle of
any model’s career. So as the lights went down on the catwalk, (Tinie
Tempah, Oliver Rousteing, and Vincent Cassel) were amongst the mix of
truly international guests who joined the Victoria’s Secret Angels to
celebrate their ‘On Arrival’ moment with CÎROC – the Official Toast of the
2016 Victoria’s Secret Fashion Show After Party.
CÎROC also debuted its very own pair of wings as it revealed its exclusive
2016 Victoria’s Secret Fashion Show CÎROC bottle* – the wings, etched
into the deep blue background of the bottle came to life as the night fell
and the sparkles emanated like confetti, capturing the energy and
celebration of the evening.
Samantha Reader, Global Marketing Director Diageo Reserve, said: “Our
global campaign ‘On Arrival’ marks defining moments of success and
celebrates people living their dream. The Victoria’s Secret Fashion show is
a pinnacle moment for any fashion model and it makes sense to celebrate
with a brand, like CÎROC, that prides itself in toasting these moments
when you know you’ve truly made it.”
Celebrities, Angels, and the fashion elite were treated to signature
CÎROC serves as well as specially crafted delights for the After-Party of
the year. Plese see below.
CÎROC BLUE STONE COCKTAIL
INGREDIENTS
40ml CÎROC vodka
20ml Fresh pressed lemon juice
10ml Vanilla syrup
Soda water
METHOD
Shake the vodka, lemon juice and syrup together. Strain into an ice filled
glass and top with soda water.
ANGEL CÎROCCO
INGREDIENTS
40ml CÎROC Vodka
25ml Lime Juice
50ml Cranberry Juice
6-8 Mint leaves
12.5ml Sugar
METHOD
Swizzle all the ingredients and pour into a champagne flute. Garnish with
a mint sprig.
SUPERMODEL SPLASH
INGREDIENTS
40ml CÎROC vodka
Sicilian Lemon
METHOD
Pour CÎROC vodka into high ball glass and top with lemonade.
*LIMITED EDITION BOTTLE TO BE USED ON SOCIAL ONLY – The CÎROC
Victoria Secret Fashion Show 2016 Limited Edition bottle will not be
available for commercial sale – it will be present at the after party only.
ENDS
For further information please contact:
Bajdala-Brown, Lauren
Lauren.Bajdala-Brown@diageo.com
0777590792
NOTES TO EDITORS
ABOUT CÎROC® VODKA
CÎROC Vodka was launched in 2003. Unlike most vodkas that are derived
from grain, it is distilled from fine French grapes which results in a
luscious and elegantly smooth mouth-feel.
Created by Master Distiller Jean-Sebastien Robicquet, CÎROC, is distilled
five times at the historic Distilleriede Chevanceauxin the South of France.
Robicquet saw an opportunity to create a sophisticated, luxury vodka
which is a reflection of the lifestyle adopted by the modern elite who
dream big, celebrate their successes and go against the grain. Living in
“the now” is at the heart of CÎROC Vodka, encapsulating luxury,
trendsetting moments within fashion, music and popular culture.
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal, JεB,
Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain
Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New
York Stock Exchange (DEO) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com. Visit
Diageo’s global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.

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Culinary

Bacardi with a twist

In Cuba 1862, Bacardi introduced controlled fermentation, filtering out the impurities and contaminants to give rum a more defined, savory, and bold rich flavor.

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Photo: Courtesy

By: KRISTY OTT
You can’t leave your doorstep without seeing the “catchy” advertisements and promotions for the brand name Bacardi. The Bacardi name has been around for decades. To date, Bacardi celebrates over 150 years in the “spirits” industry being by far the “largest” privately-held spirits company in the world. There are over 200 brands and labels with sales in more than 150 countries. Bacardi, known for its smooth rich texture and distinct light taste, would not have been possible if it weren’t for the ground-breaking industrialist Don Focundo Bacardi.
In Cuba 1862, Bacardi introduced controlled fermentation, filtering out the impurities and contaminants to give rum a more defined, savory, and bold rich flavor. This took place during an era where rum was considered rougher around the edges and less blended. His innovative and creative experimentation of the distillation process created a towering explosion of numerous flavors and brands to come, putting Bacardi at the top of their game in the spirits industry.
The bat had always been a symbol of good fortune, so when Doña Amalia Bacardí spotted fruit bats in the family’s distillery, she insisted it be used as their symbol. Joaquin E. Bacardi, a 4th generation Bacardi family member was once quoted as saying, “Some of the people in Cuba at that time did not know how to write and read so they had to identify rum by something. And I guess my great grandmother saw the bats coming out of the warehouse where they were making the rum (when they rang a bell that they had there) and all the bats came out. She said it’s a good symbol that when you ring those bells and the bats come out – I think we should put the bat on the bottle. That’s the way it started. She had the idea.”
The Bacardi name has surely earned its legacy and despite all of their difficult struggles, Bacardi has branded itself a “true success” selling more than 200 million bottles per year in more than 150 countries.
Bacardi, a pioneer in the “spirits” industry has demonstrated that innovation and good taste never go out of style.

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Culinary

Chile-Infused Honey

Hot Honey, Sweet-Heat – Spice-infused honey condiments

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Photo: Shutterstock
Hot Honey, Sweet-Heat
Spice-infused honey condiments
The ABC television show “Shark Tank” recently aired an episode involving a 16 year old boy and his family from Deming, WA. The entrepreneurial young man had started a company that combines raw honey with a variety of spices, including red pepper & garlic, spicy ginger, chipotle & cinnamon, and habanero & lime. Mark Cuban, owner of the NBA’s Dallas Mavericks, and Robert Herjavec, a high-tech mogul were both interested and an offer of $300,000 was on the table for 75% controlling interest in the boy’s company, “Henry’s Humdingers”. Though the deal was ultimately rejected by the family, the exposure from the show has bolstered sales and distribution options for the fledgling condiment company.
Spice infused condiments have been popular for years with chefs looking to create unique flavor profiles for their restaurants and reputations. Popular combinations and unique pairings are all the rage in mayonnaise, ketchup, mustard, butter and salt, to name a few. One of the latest entries comes off the heels of the “Sweet & Salty” craze… “Sweet & Spicy”. The sugary kiss of a habanero pepper sounds deliciously dangerous and sets the stage for some truly inspiring combinations. For those adventurous culinarians whom understand the complexities and flavor variations of chili peppers and their spicy cousins, the combinations of flavors and “heat vs sweet” can be an exciting rabbit hole to dive into.
Obviously, honey is a very viscous substance and will require heating in order to thin the honey prior to the infusion process. Using a saucepan on medium / medium low heat would be a perfectly acceptable method… but, perhaps the use of a double boiler would be more appropriate. Bring the double boiler to a simmer, reduce the heat to low, and add the honey to the pot. Warm up the honey, stirring gently until the honey becomes easier to stir. It is recommended to use something along the lines of a chopstick or skewer to stir the honey. Add your ingredients, stir for approximately 3-minutes to infuse the spices into the honey. Let simmer for 10- minutes, stirring occasionally. Remove from heat and pour the honey into a jar for storage. Let the honey completely cool.
Where your journey takes you from here is a private affair between you and your imagination. We’ve provided you with a few examples of the basics below, but you should experiment with both the ingredients and the infusion process. Of course, that’s only half the battle… perhaps the more creative aspect of this experiment is what dish you will be pairing your spice-infused honey with.

Chile-Infused Honey

1 cup raw honey
1/2 teaspoon dried crushed red pepper
1/4 teaspoon kosher salt
2 fresh peppers (serrano or jalapeño, etc.), – sliced
1 (4-inch) fresh rosemary sprig
Stir together honey, dried crushed red pepper, kosher salt, sliced fresh peppers, and rosemary sprig in a saucepan. Cook over medium heat 2 to 3 minutes. Remove from heat and cool completely.

Cayenne Infused Honey

12 oz / or 1 cup of raw honey
1/2 tsp of cayenne powder
red pepper flakes (or crushed dried peppers)
Bring double boiler to a simmer, reduce the heat to low, add the honey to the pot. Warm the honey, stirring occasionally. When the honey can be stirred easily, add the cayenne powder to taste. Cook on low for 10-minutes, stirring occasionally. Sprinkle some crushed red pepper flakes into a glass jar. Remove the honey from the heat and pour into glass jar with the red pepper flakes. Allow honey to completely cool then chill for 24 hours. Serve at room temperature.

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