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Hulu offers advertising in live TV

Hulu offers advertising in live TV

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HULU SURGES PAST 20 MILLION U.S. SUBSCRIBERS
AND ANNOUNCES PLANS TO OFFER ADVERTISING IN LIVE TV THIS QUARTER

Premium Streaming Service Reports 60 Percent Jump In Engagement and
Reveals 78 Percent of Viewing on Hulu Takes Place In The Living Room

 
Company Expands Originals Slate with Series Orders for Four Weddings and a Funeral from Mindy Kaling and New Comedy Series from Ramy Youssef, Jerrod Carmichael and A24
Hulu and Blumhouse Television Unveil Year-Round Horror Event Series: Into the Dark
Emmy and Golden Globe Award-Winning Series, The Handmaid’s Tale,
Renewed for Season Three
#1 New Broadcast Drama, The Good Doctor, to Stream Exclusively on Hulu in New Deal with Sony Pictures Television
Company Announces Its First-ever Agreement with DreamWorks Animation in Hulu’s Largest Kids and Family Licensing Deal to Date
Hulu to Launch Ad-Supported Downloadable Content During 2018-19 Upfront Season
 
MAY 2, 2018 [NEW YORK, NY] Today, during the Hulu 18 Presentation at the newly-named Hulu Theater at Madison Square Garden, executives took the stage to reveal the company’s rapid growth, announce multiple original programming and exclusive acquisition deals that expand Hulu’s content offering, and unveil new product and measurement innovations that will bring the future of television to the advertising business.
Reinforcing Hulu’s position as one of the world’s top 10 direct-to-consumer entertainment brands, the company announced that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu revealed that 78% of viewing on the service takes place in the living room, on connected TVs.
“Hulu is the complete TV experience for consumers, offering both live and on-demand programming and more consumer choice than ever before,” said Freer. “We are the only place that delivers award-winning content, ad loads less than half that of traditional television, with ads that are always viewable and always in a brand-safe environment — and we are leading the TV and advertising industries into the future.”
 
Announcements at this year’s presentation include:
 
New Series Four Weddings and a Funeral and Ramy Join Catch-22, The First, Castle Rock and Little Fires Everywhere as Hulu Originals
Hulu has expanded its slate of critically-acclaimed original series with new series orders for Four Weddings and a Funeral and Ramy, which join upcoming Hulu Originals Castle Rock, Hulu’s second project from J.J. Abrams and Stephen King set to premiere on July 25; Catch-22, from George Clooney and starring Kyle Chandler; The First, from Beau Willimon and starring Sean Penn; and Little Fires Everywhere, from Reese Witherspoon and Kerri Washington, based on the acclaimed novel of the same name.
Today, the company confirmed an order for Four Weddings and a Funeral, a limited series written and executive produced by Mindy Kaling and Matt Warburton, inspired by the 1994 British romantic comedy film. The series will follow a group of friends as their lives intersect through five events. Kaling and Warburton – who teamed up together for The Mindy Project – will executive produce alongside Jonathan Prince, Howard Klein (3 Arts), Tim Bevan and Eric Fellner (Working Title).
The series comes to Hulu from MGM Television and Universal Television, with MGM serving as the lead studio, and marks Mindy Kaling’s second original series with Hulu following The Mindy Project. The project marks the second project with MGM Television following The Handmaid’s Tale and its third project with Universal Television following The Path and The Mindy Project.
Hulu has also given a series order to Ramy, a groundbreaking comedy series based on the real-life experiences and comedy of Ramy Youssef. The series takes viewers into the world of Ramy, a first generation American Muslim who is on a spiritual journey in his politically-divided New Jersey neighborhood. Ramy will bring a new perspective to the screen as it explores the challenges of what it’s like being caught in between an Egyptian community that thinks life is moral a test, and a millennial generation that thinks life has no consequences.
Ramy is written, executive produced, created by and starring Ramy Youssef, and executive produced by Jerrod Carmichael, co-creators Ari Katcher and Ryan Welch as well as A24’s Ravi Nandan. The series marks the first original series order for Hulu from A24, an award winning New York-based media company focused on the distribution, financing, development and production of television and feature film projects.
 
Hulu and Blumhouse Television Reveal Into The Dark Year-Round Horror Event Series
In partnership with Blumhouse Television, Hulu unveiled Into The Dark, a brand new horror event series from prolific, award-winning producer, Jason Blum’s independent TV studio. The series will include 12 standalone super-sized episodes, with a new installment released on the first Friday of every month throughout the year. Each episode is inspired by a holiday from the month of it release, but all will feature Blumhouse’s signature genre/thriller spin on the story. Blumhouse Television, drawing on its deep talent relationships, is working with a broad section of filmmakers, creators and actors to bring this unique, first-of-its-kind series to Hulu audiences.
The first story, The Body, premieres on Friday, October 5. Set in the selfie culture of Los Angeles on Halloween night, The Body follows a sophisticated, overconfident hitman who always carries out his work in style. He decides to take things even further one day by transporting his latest victim in plain sight, correctly assuming that self-absorbed LA partiers will simply be enamored with his elaborate “costume.” Eventually, as his window of opportunity to dispose of the body begins to close, Wilkes’ true colors reveal themselves to some groupies that have latched on to him. It becomes a battle of will and wits.
Based on a short film of the same name, The Body will be directed by Paul Davis and will star Tom Bateman (Murder on the Orient Express, Vanity Fair) as Wilkes, the suave, professional hitman, and Rebecca Rittenhouse (The Mindy Project, Blood & Oil) as Maggie, a feisty, whip-smart, woman who becomes captivated by Wilkes the more she learns of his real profession. Aurora Perrineau (Blumhouse’s Truth or Dare) plays Dorothy, who uses her cynicism and resourcefulness to try to outwit Wilkes. She is joined by David Hull (Crazy Ex-Girlfriend, Insecure) as Allan, and Ray Santiago (Ash vs Evil Dead, Meet the Fockers, In Time) as Jack — both are Hollywood and Internet wannabes whose cluelessness complicates the evening time and again. The script was co-written by Paul Fisher, who will also serve as a producer on the project, and Davis. Alexa Faigen (Safe House, Love Happens) is executive producing for Blumhouse.
Into the Dark’s second installment, to be released on Friday, November 2, will be Flesh & Blood, directed by Patrick Lussier (My Bloody Valentine, Dracula 2000). Dermot Mulroney (August: Osage County, Shameless, The Wedding Date) stars as Henry, a doting father trying to help his daughter, Kimberly, a teenager suffering from agoraphobia, who has not left the house since her mother’s still-unsolved murder. Kimberly is played by newcomer Dana Silver, and Tembi Locke (Dumb and Dumber To, Eureka) plays her therapist. Set on the eve of Thanksgiving a year after her mother’s death, Kimberly begins to suspect that she is in danger in the home, but she can’t leave and doesn’t know who she can trust.
 
The Handmaid’s Tale Renewed for Season Three
Following its record-breaking season two premiere last week — which has already doubled its audience versus season one — Hulu has renewed the Emmy and Golden Globe Award-winning series The Handmaid’s Tale for a third season.
Since its premiere in April 2017, The Handmaid’s Tale has gone on to become the first series ever on a streaming video on-demand service to take both the Golden Globe and Emmy Award for Best Drama Series. The Handmaid’s Tale is an eight-time Emmy Award-winning drama series and has garnered more than 30 prestigious awards to date, including a 2018 Peabody Award.
Based on the award-winning, best-selling novel of the same name by Margaret Atwood, The Handmaid’s Tale became the most-viewed series debut on Hulu ever in its first week and has drawn acclaim from both fans and critics since its series premiere. Starring Elisabeth Moss, Joseph Fiennes, Yvonne Strahovski, Alexis Bledel, Madeline Brewer, Ann Dowd, O-T Fagbenle, Max Minghella, Samira Wiley, and Amanda Brugel, the series is created for television by Bruce Miller, who serves as the series’ showrunner. The Handmaid’s Tale is executive produced by Miller, Warren Littlefield, Daniel Wilson, Fran Sears, Ilene Chaiken and Elisabeth Moss. Margaret Atwood serves as a co-executive producer for season three of the series.
 
Hulu Continues Adding the Best of TV With Exclusive SVOD Deal For Broadcast’s No. 1 New Drama, The Good Doctor
Under a new agreement with Sony Pictures Television, Hulu is now the exclusive SVOD streaming home to ABC’s hit drama series The Good Doctor. The complete first season of the series is now available on Hulu, and future episodes will become available the day after their original broadcast on ABC. Following last year’s acquisition of NBC’s This Is Us, this marks the second consecutive year Hulu has secured exclusive SVOD rights to broadcast’s #1 new drama.
The Good Doctor – which just wrapped up its first season – was recently renewed for a second season following a breakout premiere. The series has become ABC’s most watched freshman series in 13 years and delivered triple-digit year-over-year time period increases to Monday’s 10 o’clock hour for ABC in Total Viewers (+172%) and Adults 18-49 (+162%).
The series stars Freddie Highmore, Antonia Thomas, Nicholas Gonzalez, Chuku Modu, Beau Garrett, Hill Harper, Richard Schiff and Tamlyn Tomita. The series is from Sony Pictures Television and ABC Studios. David Shore is writer and executive producer. Daniel Dae Kim, David Kim, Seth Gordon and Sebastian Lee are also executive producers.
The Good Doctor joins a growing list of hit ABC series now streaming exclusively on Hulu in SVOD, including Sony Pictures Television’s The Goldbergs.
 
Hulu Strikes Its Largest Kids & Family Licensing Deal to Date in First-Ever Agreement with DreamWorks Animation
Hulu today announced its first-ever multi-year deal with DreamWorks Animation, making Hulu the exclusive streaming home to future slates of DreamWorks Animation feature films, as well as iconic DreamWorks library films. In addition, Hulu will work with DreamWorks Animation Television to develop original kids & family series for exclusive streaming based on the company’s popular franchises and upcoming feature films. This marks the first time Hulu has partnered with a major studio in a multi-series commitment to debut original kids & family content.
Through the deal, Hulu will become the exclusive U.S. streaming home to future theatrical releases from the studio beginning in 2019, including upcoming franchise films How to Train Your Dragon: The Hidden World, The Boss Baby 2 and Trolls 2, in the pay one window. It will also expand Hulu’s film offering in the coming years with a catalog of popular library films from the studio including Shrek, Shrek 2 and Shark Tale, the first time DreamWorks Animation titles will become available to stream on Hulu.
As part of Hulu’s commitment to expanding its library with family programming, the deal also makes Hulu the home to a slate of new, original series inspired by characters from DreamWorks’ hit franchises and upcoming feature films.  DreamWorks Animation Television will develop and produce the series, which will debut on Hulu beginning in 2020.
 
Hulu To Introduce Advertising in Live TV
Beginning later this quarter, Hulu will begin offering dynamically inserted advertising within its Hulu With Live TV product. This will allow brands to reach Hulu’s young and engaged audience in its live sports, news and entertainment programming. This capability will be introduced across select cable networks and roll out onto additional live content over the coming months.
 
Hulu to Launch the Industry’s First Ad-Supported Downloadable Content Experience
Today, Hulu announced its plans to become the first company to offer a downloadable content experience with opportunities for advertisers. The new feature will make it possible for subscribers to access their favorite shows and movies on the go, with no internet connection required, and will give advertisers the opportunity to reach their target audiences in a viewing experience never before available to advertisers.
“Our launch of the industry’s first ad-supported downloadable content experience is yet another example of how Hulu is innovating viewer-first ad solutions to drive powerful results for brands” said Peter Naylor, SVP of Advertising Sales at Hulu. “With downloadable content, we’re offering brands more ways to connect with engaged viewers who love the experience of watching television, wherever they may be.”
 
The experience will launch on Hulu during the 2018-19 upfront season.
 
Hulu Establishes Digital Ad Ratings as the New Currency for Advertisers
Today, Hulu revealed that Nielsen Digital Ad Ratings (DAR) for OTT is now its currency of business across the platform.  Advertisers can use DAR to measure, guarantee and report campaign audience delivery across all desktop, mobile and connected devices, providing vital insight into viewership on the platform. With 78% of Hulu viewing taking place in the living room, DAR provides accurate, holistic measurement for everyone watching.
 
Hulu Doubles Down on Driving Business Outcomes, Expands Suite of Sales Effectiveness Tools
As part of Hulu’s efforts to offer advertisers more ways to prove business outcomes, Hulu announced it has expanded its suite of sales effectiveness tools with four new partnerships.
Hulu will now offer attribution across the auto and retail categories working with IHS Markit for Polk Campaign Measurement Solutions and Nielsen Buyer Insights, respectively. In addition, Hulu announced an expanded offering for CPG brands with the help of IRI’s attribution solution.
And in partnership with Experian, Hulu will offer advertisers the ability to enhance their CRM data with Hulu’s first-party data to deliver better insight into sales growth on the platform.
 
About Hulu
Hulu is a leading premium streaming service that offers instant access to live and on demand channels, original series and films, and a premium library of TV and movies to more than 20 million subscribers in the U.S. Since its launch in 2008, Hulu has consistently been at the forefront of entertainment and technology. Hulu is the only streaming service that offers both ad-supported and commercial-free current season shows from the largest U.S. broadcast networks; libraries of hit TV series and films; and acclaimed Hulu Originals including Emmy® and Golden Globe Award-winning series The Handmaid’s Tale, The Looming Tower, Future Man, Marvel’s Runaways, The Path, 11.22.63, and Golden Globe nominated comedy Casual, as well as upcoming series Castle Rock, The First, Catch-22 and Little Fires Everywhere. In 2017, Hulu added live news, entertainment and sports from 21st Century Fox, The Walt Disney Company, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks and Scripps Networks Interactive to its offerings – making it the only TV service that brings together live, on-demand, originals, and library content all in one place, across living room and mobile devices.
 

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Suicide Jacks Sweepstakes Poker Club

Suicide Jacks Sweepstakes Poker Club

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Suicide Jacks Sweepstakes Poker Club – Set to launch September 1st, 2018.

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Jaguar Land Rover use new Gorillaz mixed reality app

Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app.

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JAGUAR LAND ROVER AND GORILLAZ SEEK NEW ENGINEERING TALENT VIA ALTERNATE REALITY
 

  • Jaguar Land Rover use new Gorillaz mixed reality app as innovative recruitment tool
  • App has a code-breaking challenge to test future engineering talent
  • Successful game players will be fast-tracked through Jaguar Land Rover’s recruitment process
  • Global initiative aims to recruit more than 1,000 electronic and software engineers to Jaguar Land Rover’s expanding business
  • Jaguar Land Rover needs 5,000 recruits this year
  • Gorillaz guitarist Noodle is Jaguar’s  Formula E race team and STEM (science, technology, engineering and maths) Ambassador
  • Watch film here https://youtu.be/DtYs8VkxNMg

 
Alternate reality, 19 June 2017: Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app.
 
The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.
 
Noodle, the band’s guitarist and a Jaguar Land Rover ambassador, said: “Can you crack the code? Put your skills to the test!! Hey, maybe you might land yourself *the* most BADASS job you can imagine. Dare to win!”
 
The Gorillaz App today launches a new Jaguar Land Rover recruitment area in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.
 
The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than  4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
 
Alex Heslop, Head of Electrical Engineering, Jaguar Land Rover, said:
“As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”
 
The Jaguar I-TYPE, Panasonic Jaguar Racing’s all-electric Formula E racecar, appears in the garage. Users can click on a poster of Noodle with the I-TYPE and ‘FanBoost’ which enables them to vote for the @JaguarRacing team drivers to gain a power boost during their next race or to follow @JaguarRacing twitter channels.
 
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where  founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing Ambassador. As the UK’s leading investor in research and development and a leading global automotive manufacturer, Jaguar Land Rover is putting Noodle at the forefront of its campaign to  address the skills gap that manufacturing worldwide is facing.
The company has used its debut season in Formula E to promote Jaguar Land Rover’s thought-leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.
To find out more about Jaguar Land Rover recruitment, click here www.jaguarlandrovercareers.com. For specific roles in Electrification see:  www.jaguarlandrovercareers.com/jlr-roles/product-creation/electrification/
 
Traditional application methods remain open and CVs will be accepted, but Jaguar Land Rover invites potential applicants to download the app and break the codes and solve the problems to fast-track their way into employment.
 
– ENDS –
About Jaguar Land Rover

  • Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
  • We employ more than 40,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, India and Slovakia.
  • At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion in the last five years and in the current year alone will spend over £3 billion on new product creation and capital expenditure. In 2016 Jaguar Land Rover sold more than 583,000 vehicles in 136 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.

About Gorillaz
Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001. The BRIT and Grammy Award-winning band’s subsequent albums are Demon Days (2005), Plastic Beach (2010) and The Fall (2011). A truly global phenomenon, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way. Gorillaz have achieved success in entirely ground-breaking ways, winning numerous awards including the coveted Jim Henson Creativity Honor and are recognised by The Guinness Book of World Records as the planet’s Most Successful Virtual Act. New album Humanz was released to widespread critical acclaim last month, reaching #1 and #2 in the U.S. and U.K. album charts respectively, and topping the iTunes chart in 60 plus countries around the world.
 
About the Gorillaz App
A mixed reality app launched in April, the Gorillaz App invites the viewer in to the weird and wonderful universe of The World’s Most Successful Virtual Band, for the very first time. Pushing the boundaries of technology, the app allows fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House. Developed by Gorillaz and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments, using the technology in a narrative context for the very first time.
 
To celebrate the release of the new album Humanz, fans were invited – via the app – to the Humanz House Party, an exclusive worldwide listening event which will allowed fans to hear the new album as part of the largest ever geo specific listening experience, bringing people together across 500 locations, from Tokyo to Santiago.
 
For more information, please visit www.newsroom.jaguarlandrover.com or contact:
Juliet Fairbairn
Global PR Brand & Partnerships Manager, Jaguar Land Rover
jfairba4@jaguarlandrover.com
+44 (0)24 76 565 571
+44 (0)75 8579 5758

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