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Jaguar Land Rover use new Gorillaz mixed reality app

Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app.

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JAGUAR LAND ROVER AND GORILLAZ SEEK NEW ENGINEERING TALENT VIA ALTERNATE REALITY
 

  • Jaguar Land Rover use new Gorillaz mixed reality app as innovative recruitment tool
  • App has a code-breaking challenge to test future engineering talent
  • Successful game players will be fast-tracked through Jaguar Land Rover’s recruitment process
  • Global initiative aims to recruit more than 1,000 electronic and software engineers to Jaguar Land Rover’s expanding business
  • Jaguar Land Rover needs 5,000 recruits this year
  • Gorillaz guitarist Noodle is Jaguar’s  Formula E race team and STEM (science, technology, engineering and maths) Ambassador
  • Watch film here https://youtu.be/DtYs8VkxNMg

 
Alternate reality, 19 June 2017: Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app.
 
The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.
 
Noodle, the band’s guitarist and a Jaguar Land Rover ambassador, said: “Can you crack the code? Put your skills to the test!! Hey, maybe you might land yourself *the* most BADASS job you can imagine. Dare to win!”
 
The Gorillaz App today launches a new Jaguar Land Rover recruitment area in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.
 
The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than  4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
 
Alex Heslop, Head of Electrical Engineering, Jaguar Land Rover, said:
“As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”
 
The Jaguar I-TYPE, Panasonic Jaguar Racing’s all-electric Formula E racecar, appears in the garage. Users can click on a poster of Noodle with the I-TYPE and ‘FanBoost’ which enables them to vote for the @JaguarRacing team drivers to gain a power boost during their next race or to follow @JaguarRacing twitter channels.
 
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where  founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing Ambassador. As the UK’s leading investor in research and development and a leading global automotive manufacturer, Jaguar Land Rover is putting Noodle at the forefront of its campaign to  address the skills gap that manufacturing worldwide is facing.
The company has used its debut season in Formula E to promote Jaguar Land Rover’s thought-leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.
To find out more about Jaguar Land Rover recruitment, click here www.jaguarlandrovercareers.com. For specific roles in Electrification see:  www.jaguarlandrovercareers.com/jlr-roles/product-creation/electrification/
 
Traditional application methods remain open and CVs will be accepted, but Jaguar Land Rover invites potential applicants to download the app and break the codes and solve the problems to fast-track their way into employment.
 
– ENDS –
About Jaguar Land Rover

  • Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
  • We employ more than 40,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, India and Slovakia.
  • At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion in the last five years and in the current year alone will spend over £3 billion on new product creation and capital expenditure. In 2016 Jaguar Land Rover sold more than 583,000 vehicles in 136 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.

About Gorillaz
Gorillaz is singer 2D, bassist Murdoc Niccals, guitarist Noodle and drummer Russel Hobbs. Created by Damon Albarn and Jamie Hewlett, their acclaimed eponymous debut album was released in 2001. The BRIT and Grammy Award-winning band’s subsequent albums are Demon Days (2005), Plastic Beach (2010) and The Fall (2011). A truly global phenomenon, Gorillaz have topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way. Gorillaz have achieved success in entirely ground-breaking ways, winning numerous awards including the coveted Jim Henson Creativity Honor and are recognised by The Guinness Book of World Records as the planet’s Most Successful Virtual Act. New album Humanz was released to widespread critical acclaim last month, reaching #1 and #2 in the U.S. and U.K. album charts respectively, and topping the iTunes chart in 60 plus countries around the world.
 
About the Gorillaz App
A mixed reality app launched in April, the Gorillaz App invites the viewer in to the weird and wonderful universe of The World’s Most Successful Virtual Band, for the very first time. Pushing the boundaries of technology, the app allows fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House. Developed by Gorillaz and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments, using the technology in a narrative context for the very first time.
 
To celebrate the release of the new album Humanz, fans were invited – via the app – to the Humanz House Party, an exclusive worldwide listening event which will allowed fans to hear the new album as part of the largest ever geo specific listening experience, bringing people together across 500 locations, from Tokyo to Santiago.
 
For more information, please visit www.newsroom.jaguarlandrover.com or contact:
Juliet Fairbairn
Global PR Brand & Partnerships Manager, Jaguar Land Rover
jfairba4@jaguarlandrover.com
+44 (0)24 76 565 571
+44 (0)75 8579 5758

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Luxury

Lamborghini Urus, the first Super SUV

The Lamborghini Urus, the first Super SUV, is revealed in a global premiere at Automobili Lamborghini headquarters in Sant’Agata Bolognese, Italy.

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LAMBORGHINI URUS WORLD PREMIERE
The Lamborghini Urus, the first Super SUV, is revealed in a global premiere at Automobili Lamborghini headquarters in Sant’Agata Bolognese, Italy. VIPs joined media and guests from around the world. Available from 2018, the Urus Super SUV becomes Lamborghini’s third production model alongside its two-seater super sports cars Aventador and Huracán, opening the brand’s appeal to new audiences.

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JAEGER-LECOULTRE AND CINEMA

Jaeger‑LeCoultre’s affinity with the 7th Art is all about two worlds infused with the same creative effervescence, inspired by a longstanding tradition and the absolute quest for excellence.

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JAEGER-LECOULTRE AND CINEMA
Jaeger‑LeCoultre’s affinity with the 7th Art is all about two worlds infused with the same creative effervescence, inspired by a longstanding tradition and the absolute quest for excellence. Jaeger‑LeCoultre supports all those who create on a daily basis, who bring life to the art of filmmaking, and attaches great importance to the preservation of its heritage.
For more than a decade, Jaeger LeCoultre has been closely associated with the most prominent artistic film festivals around the world, including the Venice International Film Festival and the Shanghai International Film Festival, and in turn pays tribute to the creative talent of filmmakers by annually awarding the Glory to the Filmmaker Award.
Since January 2018, Jaeger‑LeCoultre is delighted to have welcomed Benedict Cumberbatch as new Global Brand Ambassador.

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Luxury

Collezione Automobili Lamborghini

Sant’Agata Bolognese/Milano, 15 January 2018 – Automobili Lamborghini presents the Collezione fall-winter 2018-19 during Milan Men’s Fashion Week.

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Collezione Automobili Lamborghini
at Milan Fashion Week 2018
 
Sant’Agata Bolognese/Milano, 15 January 2018 – Automobili Lamborghini presents the Collezione fall-winter 2018-19 during Milan Men’s Fashion Week. The new collection was presented at a reception in the exposition spaces of Via Tortona: a must-visit venue during the Milanese Fashion week.
The guests, fashion, luxury and lifestyle media had the opportunity to see the new collection alongside a special display, Authentic Living Riva 1920. Guests were also able to preview the Lamborghini Urus Super SUV, alongside the Lamborghini Countach 25° Anniversario, Aventador S and Huracán Performante super sports cars.
The Collezione Automobili Lamborghini fall-winter 2018-19 is characterized by the Tailor Tech items, very high quality pieces with high level performance and 24/7 functionality, thanks to innovative technologies and the same cutting edge approach of Lamborghini’s prized super sports cars.
The three lines of the Collezione – Informal Luxury, Casual and Pilota Ufficiale – is completed by the Special Editions, the new co-branded special editions dedicated to the Super SUV Urus model, in collaboration with Enzo Bonafè, Hettabretz and Tecknomonster: a unique total look for all occasions, from business to weekend travel.
The focus is to present an anthology of essential wardrobe items for the Lamborghini man: a parka, the event parka, the supercar jacket, the wool-tech blazer, the wool jacket, the field jacket, the soft shell jacket, the techno sweatshirts and the leather touch screen gloves.
Collezione Automobili Lamborghini has also announced a partnership with Swiss Prestige Cosmetics, sharing a common commitment to research and excellence with that of Lamborghini, and resulting in a new male cosmetics range, Men’s Code.
The prestigious partnerships with Intertrade Group for the fragrances L and with Mizuno for the running shoes also continues.

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