JAEGER-LECOULTRE AND CINEMA
Jaeger‑LeCoultre’s affinity with the 7th Art is all about two worlds infused with the same creative effervescence, inspired by a longstanding tradition and the absolute quest for excellence. Jaeger‑LeCoultre supports all those who create on a daily basis, who bring life to the art of filmmaking, and attaches great importance to the preservation of its heritage.
For more than a decade, Jaeger LeCoultre has been closely associated with the most prominent artistic film festivals around the world, including the Venice International Film Festival and the Shanghai International Film Festival, and in turn pays tribute to the creative talent of filmmakers by annually awarding the Glory to the Filmmaker Award.
Since January 2018, Jaeger‑LeCoultre is delighted to have welcomed Benedict Cumberbatch as new Global Brand Ambassador.

Collezione Automobili Lamborghini
at Milan Fashion Week 2018
 
Sant’Agata Bolognese/Milano, 15 January 2018 – Automobili Lamborghini presents the Collezione fall-winter 2018-19 during Milan Men’s Fashion Week. The new collection was presented at a reception in the exposition spaces of Via Tortona: a must-visit venue during the Milanese Fashion week.
The guests, fashion, luxury and lifestyle media had the opportunity to see the new collection alongside a special display, Authentic Living Riva 1920. Guests were also able to preview the Lamborghini Urus Super SUV, alongside the Lamborghini Countach 25° Anniversario, Aventador S and Huracán Performante super sports cars.
The Collezione Automobili Lamborghini fall-winter 2018-19 is characterized by the Tailor Tech items, very high quality pieces with high level performance and 24/7 functionality, thanks to innovative technologies and the same cutting edge approach of Lamborghini’s prized super sports cars.
The three lines of the Collezione – Informal Luxury, Casual and Pilota Ufficiale – is completed by the Special Editions, the new co-branded special editions dedicated to the Super SUV Urus model, in collaboration with Enzo Bonafè, Hettabretz and Tecknomonster: a unique total look for all occasions, from business to weekend travel.
The focus is to present an anthology of essential wardrobe items for the Lamborghini man: a parka, the event parka, the supercar jacket, the wool-tech blazer, the wool jacket, the field jacket, the soft shell jacket, the techno sweatshirts and the leather touch screen gloves.
Collezione Automobili Lamborghini has also announced a partnership with Swiss Prestige Cosmetics, sharing a common commitment to research and excellence with that of Lamborghini, and resulting in a new male cosmetics range, Men’s Code.
The prestigious partnerships with Intertrade Group for the fragrances L and with Mizuno for the running shoes also continues.

Porsche Design and Dezer Development Announce Grand Opening of first-of-its-kind Porsche Design Tower Miami
Stuttgart/Sunny Isles Beach.
The Porsche Design Tower Miami, one of the world’s most highly-anticipated luxury high rise developments, has come to life, creating an unmistakable architectural and engineering masterpiece. Gil Dezer, president of Dezer Development, and Jan Becker, CEO of Porsche Design Group will commemorate the Grand Opening of the first-of-its-kind Porsche Design Tower with an exclusive event held on Saturday, March 18 in Sunny Isles Beach, Florida.
Representing Porsche Design’s first foray into residential real estate, the landmark Porsche Design Tower Miami reflects the brand’s hallmarks of functional design, technical innovation, forward-thinking and iconic style. Undeniably striking from the outside, the 60-story tower’s most unique feature will be a patented, revolutionary automobile elevator lift system – “the Dezervator” – that whisks both residents and their vehicles up to their luxurious home in the sky.
“It is an especially proud and remarkable moment to debut the first-ever Porsche Design Tower,” says Gil Dezer, president of Dezer Development. “Simply put, there is no other building in the world with the same level of groundbreaking ingenuity and superlative quality as Porsche Design Tower Miami. This iconic tower has not only redefined Miami’s skyline, but residential luxury as we know it.”
“To see the first-ever Porsche Design Tower in Miami in its final stage is mind-blowing. The functional design, which encapsulates the DNA of the Porsche Design brand, will accompany the residents in all areas of their daily life and will enable them to live a unique and innovative experience, which is characterized by the blend of function and technology. We are very proud to celebrate the Grand Opening of the Porsche Design Tower Miami together with our partner Gil Dezer,” says Jan Becker, CEO of Porsche Design Group.